One of the best ways to motivate your employees working at your home-based business is to allow them unlimited access to your internet connection. However, excessive use of internet can lead to a decrease in your employee productivity because they will spend much of their time connecting with people on social media even during working hours. Some employees might also use the social media to voice their frustrations at the workplace. This can be very damaging to your business.
To ensure that your employees remain as productive as possible, and to ensure that they don’t taint the image of your company, you need to manage how they use their social media. While it’s not a good idea to try imposing rules on how they should connect with people, you can partner with them and work together to make social media platforms as an effective tool to promote your business.
Here are some of the most helpful tips for managing how your employees use social media.
Manage the performance of your employees
Busy employees will not have time to spend on social media. Have a policy that requires every employee to update whatever they have achieved in every two weeks, a month or so. Set targets and goals. Let every employee know the expectations of the company. This will make them busy, and have little or no time left to waste on social media.
Train your employees and let them know more about social media policies. Let them know the consequences of failing to adhere to those policies. Use this opportunity to make it clear to your employees the stance of your company on the trends of social media.
When you write social media policies and guidelines, it would be easier to maintain consistency especially on how employees will be using social media. It should be clear to everyone that it is an offense to post any office pictures on social media. In other words, let everyone know that posting any confidential information online is not allowed. Be sure to enforce the policy. Otherwise, having it would not be of any value to the growth of the business. Act appropriately whenever an employee breaches the policy.
Be aware of social media trends
For you to write relevant policy, and manage the use of social media, you must be knowledgeable about all the technological trends of social media. Know how to use all the social media tools, and learn how they can be beneficial as well as harmful to your business. This way, you will be able to write relevant policies that will protect and promote your business.
Of course, you can write policies that bar your employees from using social media completely. The best thing to do therefore is to ensure that they use social media tools constructively. Collaborate with employees and agree on how they can use social media tools to promote the business. Let employees know when they can connect with friends, update their status on Facebook, or send tweets and so on. On the same note, let them know when they are not expected to use them.