5 Reasons why you should use YouTube Marketing for a small business success

Using YouTube to market a small business is one of the most effective ways of promoting small businesses.

If you own a small business, it is very important that you find effective ways to get whatever you are selling in front of your audience continuously. You don’t have to break the bank to market your products and/or services. Using YouTube to market a small business is one of the most effective ways of promoting small businesses. If you incorporate YouTube into a marketing strategy, chances are that your business will grow.

If you are not yet convinced why you should use YouTube to promote your business, then read on to find out how it will benefit you.

  1. It captures attention

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Nothing captures the attention of people than a creative, clear YouTube video. No wonder many businesses, celebrities and organizations and so on are constantly uploading YouTube videos for their audience. According to research, this site receives at least 300 hours of videos per hour. Because YouTube videos capture attention of viewers and captivate them, your business will get an extraordinary exposure on this site.

  1. Viral marketing

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This site provides small businesses with plenty of viral marketing returns. Once you upload a video on YouTube, viewers will share it with their friends and follower on social media and some will even upload it on their websites. In more often than not, a person who receives a video from a co-worker, a friend or a family member shares it with the people who are close to him or her. This eventually creates a ripple effect. However, this only happens if the YouTube video is captivating.

  1. Global accessibility

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Using YouTube to advertise any business has plenty of benefits because it offers you a chance to reach all your targeted customers worldwide. This site is a worldwide sensation, and it reaches almost all countries. In other words, YouTube is accessible in all corners of the world, and in various devices including tablets, laptops, smartphones, and PCs.

More than 75 countries use YouTube, and it is available in more than 61 languages. Because it is highly available, it will expose your business in an effective way. It will be exposing your business 24/7 even when you are a sleep.

  1. You can integrate it with social media

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You can easily share your YouTube videos online. This therefore means that you can easily integrate these videos into a social media marketing strategy. When you distribute the videos on Twitter, Reddit, Facebook, StumbleUpon and LinkedIn, chances are that the business exposure will increase instantly. It is worth noting that at least 323 YouTube videos are watched every minute on Facebook.

  1. It grows the presence of your business online

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When you upload captivating YouTube videos, they will obviously become popular, and this is extremely beneficial to your business in terms of promoting its presence. When people watch and share your video, it will grow in popularity. This improves its ranking. As the video continues to become more popular, the chances that people will click on associated links will also increase, and this is what grows the presence of an online business.

Managing the use of Social Media at a Workplace

One of the best ways to motivate your employees working at your home-based business is to allow them unlimited access to your internet connection. However, excessive use of internet can lead to a decrease in your employee productivity because they will spend much of their time connecting with people on social media even during working hours. Some employees might also use the social media to voice their frustrations at the workplace. This can be very damaging to your business.

To ensure that your employees remain as productive as possible, and to ensure that they don’t taint the image of your company, you need to manage how they use their social media. While it’s not a good idea to try imposing rules on how they should connect with people, you can partner with them and work together to make social media platforms as an effective tool to promote your business.

Here are some of the most helpful tips for managing how your employees use social media.

  • Manage the performance of your employeessocial media

Busy employees will not have time to spend on social media. Have a policy that requires every employee to update whatever they have achieved in every two weeks, a month or so. Set targets and goals. Let every employee know the expectations of the company. This will make them busy, and have little or no time left to waste on social media.

  • Train employees social media

Train your employees and let them know more about social media policies. Let them know the consequences of failing to adhere to those policies. Use this opportunity to make it clear to your employees the stance of your company on the trends of social media.

  • Write policysocial media

When you write social media policies and guidelines, it would be easier to maintain consistency especially on how employees will be using social media. It should be clear to everyone that it is an offense to post any office pictures on social media. In other words, let everyone know that posting any confidential information online is not allowed. Be sure to enforce the policy. Otherwise, having it would not be of any value to the growth of the business. Act appropriately whenever an employee breaches the policy.

  • Be aware of social media trendssocial media

For you to write relevant policy, and manage the use of social media, you must be knowledgeable about all the technological trends of social media. Know how to use all the social media tools, and learn how they can be beneficial as well as harmful to your business. This way, you will be able to write relevant policies that will protect and promote your business.

  • Set expectationssocial media

Of course, you can write policies that bar your employees from using social media completely. The best thing to do therefore is to ensure that they use social media tools constructively. Collaborate with employees and agree on how they can use social media tools to promote the business. Let employees know when they can connect with friends, update their status on Facebook, or send tweets and so on. On the same note, let them know when they are not expected to use them.