5 Reasons why you should use YouTube Marketing for a small business success

Using YouTube to market a small business is one of the most effective ways of promoting small businesses.

If you own a small business, it is very important that you find effective ways to get whatever you are selling in front of your audience continuously. You don’t have to break the bank to market your products and/or services. Using YouTube to market a small business is one of the most effective ways of promoting small businesses. If you incorporate YouTube into a marketing strategy, chances are that your business will grow.

If you are not yet convinced why you should use YouTube to promote your business, then read on to find out how it will benefit you.

  1. It captures attention

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Nothing captures the attention of people than a creative, clear YouTube video. No wonder many businesses, celebrities and organizations and so on are constantly uploading YouTube videos for their audience. According to research, this site receives at least 300 hours of videos per hour. Because YouTube videos capture attention of viewers and captivate them, your business will get an extraordinary exposure on this site.

  1. Viral marketing

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This site provides small businesses with plenty of viral marketing returns. Once you upload a video on YouTube, viewers will share it with their friends and follower on social media and some will even upload it on their websites. In more often than not, a person who receives a video from a co-worker, a friend or a family member shares it with the people who are close to him or her. This eventually creates a ripple effect. However, this only happens if the YouTube video is captivating.

  1. Global accessibility

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Using YouTube to advertise any business has plenty of benefits because it offers you a chance to reach all your targeted customers worldwide. This site is a worldwide sensation, and it reaches almost all countries. In other words, YouTube is accessible in all corners of the world, and in various devices including tablets, laptops, smartphones, and PCs.

More than 75 countries use YouTube, and it is available in more than 61 languages. Because it is highly available, it will expose your business in an effective way. It will be exposing your business 24/7 even when you are a sleep.

  1. You can integrate it with social media

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You can easily share your YouTube videos online. This therefore means that you can easily integrate these videos into a social media marketing strategy. When you distribute the videos on Twitter, Reddit, Facebook, StumbleUpon and LinkedIn, chances are that the business exposure will increase instantly. It is worth noting that at least 323 YouTube videos are watched every minute on Facebook.

  1. It grows the presence of your business online

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When you upload captivating YouTube videos, they will obviously become popular, and this is extremely beneficial to your business in terms of promoting its presence. When people watch and share your video, it will grow in popularity. This improves its ranking. As the video continues to become more popular, the chances that people will click on associated links will also increase, and this is what grows the presence of an online business.

How to Market a Small Business Online?

Marketing an online business can be a daunting task. However, it can be very easy as well provided you know what you are doing and how to do it the right way. You don’t have to wait for years for Google to rank you high on its SERP. Of course, you will not start reaping the benefits of advertising your business overnight. On the other hand, it doesn’t have to take ages for you to get returns. In this post, I have highlighted some of the best ways of marketing a business. These ways have definitely offered impressive returns to many entrepreneurs who have tried them. Check them out!

  1. Create a noteworthy blog

Creating a blog is a very important method of marketing any business online. It is where you will be posting very high quality content to with an aim of sharing the same with your existing and targeted customers. For this marketing method to be effective, you should update your blog regularly by revising the content you had posted earlier, or by posting more content on a regular basis. While this strategy requires weeks, months or even years to pay off, you should embrace it because you will eventually reap the benefits in a big way.

  1. Connect with people on LinkedIn groups

If there is one great, effective way of connecting with other people quickly especially those in your niche or industry, then it must be through LinkedIn groups. These groups allow you to connect and have discussions with entrepreneurs who are also selling or buying the same products that you are trying to market. When you join LinkedIn groups, you will be able to make meaningful contributions to discussions or conversations. When the members have already known you, you can then start promoting your products especially by dropping links.

  1. Take advantage of Instagram influencers

With almost everybody on social media, you have the ability to reach millions of people globally instantly. However, visibility and algorithms can work against you especially when you are out of reach of thousands and hundreds of followers. However, there is a way out. You can simply use powerful Instagram influencers to reach out to people and spread your message. Of course, this will cost you some money. However, it will definitely help you have instant access to thousands of people interested in your niche. Just be sure to choose a relevant Instagram influencer.

  1. Use email marketing

As a business owner, you should engage in email marketing. While it is not an easy feat, you can succeed with it and have good returns. For email marketing to be successful, you can give out something for free to consumers in exchange for their email addresses. Be sure to give away something that is valuable to your consumers. After collecting email addresses, take your time to develop a good relationships with the owners of those emails before trying to sell to them. Simply put, you need to connect with a consumer first before you turn your focus into selling.


5 Internet Business Ideas

Have you been toying with the idea of starting an online business? This article intends to help you succeed. Internet offers unlimited business opportunities to entrepreneurs. In fact, you don’t have to lease or build a store for you to set up a business – thanks to the internet.

Now that you have a dream of setting up and running a successful internet business, I will help you by discussing some of the most lucrative business ideas. Read on!

  • Consultancy services

You can start an online consultancy service firm where you will be educating and advising people on particular subjects. For instance, if you are a medical doctor, you can set up a medical consultancy firm online where anyone with a medical condition or a question related to your area of profession can contact you and receive your advice and answers at a fee.

  • Blogging

Blogging is one of the most common and lucrative online businesses today. All you need to do is pay for a domain name, open your website and start blogging. You can choose to write about politics, about business, social life, or any other topic that you are sure will interest your targeted audience.

When you dedicate your time and effort to feed your blog with search engine optimization content, Google and other search engines will rank you high. This way, you will start having good traffic. This can earn you money in many ways. For instance, you can approach companies to use your website to advertise their products at a fee.

  • Freelancer

You can provide services to people, companies and organizations as a freelancer. If you are a good writer, you can look for clients and write quality, SEO articles for them. As your name spreads, you can become a brand and receive orders from many other people and organizations. This way, you can set up a writing bureau and employ the best writers to work at the bulky projects.

  • An online market

Many people out there have plenty of second hand products to sell but they don’t know where to find the buyers. On the same not, many people out there would wish to buy used goods but they just don’t know where they can get them. If you can provide them with an online platform to do so at a fee, you can rest assured you will earn real money.

Trying having a site where sellers can post pictures of the goods they are selling and their prices, and invite willing buyers to ask for the goods they would wish to buy. You only need to advertise this site, and win trust of the public. Before you know it, you will be making money 24/7.

  • An online shop

Gone are the days when you needed to have a physical store to sell products. With Internet, you can simply open an online store where you will be posting pictures of available products, their prices, and where you are able to deliver to. Buyers will only be required to place their orders, and yours is to get the product from reliable producer to the doorstep of consumers.







5 Best Marketing Tips for your Small Business

One of the most common challenges that small businesses face is stiff competition. For your business to survive and run successfully, you have to remain competitive. Otherwise, your small business will surely fail in the next few months if not weeks. But how do you remain competitive? Well, there are very many ways to stay ahead of your competitors. And marketing your business is one of the most effective ones.

While you can try traditional marketing methods, it will be very hard for your business to succeed if you don’t do online marketing. For this reason, I have thought it wise to highlight some of the best online marketing tips for small businesses.

  1. Understand your user

Before you start marketing, you should understand the people who you are targeting. For example, ask yourself what device they are likely to use to access the information you want to pass to them and what is their level of education? Find out what interest them the most, and so on. This way, you will be able to come up with strategies to capture their attention and turn them into consumers.

  1. Blog like an expert

Almost all businesses have adopted blogging. It is an effective way for you to utilize SEO (search engine optimization) practices and to make your targeted audience notice your business. Instead of focusing on frequency, much of your effort should go to the quality of what you post on your blog.

When you optimize the website for search engines especially with high-quality blog posts, the search engines will rank you high and your business will actually appear on the first page of the search results when people search for the topics that are related to the products or services you are offering. This way, many people will click on your website leading to increased leads. This will help your business grow.

It’s recommended that you post content with relevant keywords on your blog on a weekly basis. Be sure to post valuable content. Otherwise, your readers will lose interest, and you will lose traffic and leads.

  1. Visual strategies

Visual marketing involves posting videos and live feeds to spread your message. Research shows that conferences and events become more effective when business owners engage their audience with live streaming. For a visual marketing to be effective there should be engaging graphics.

  1. Make your website mobile compatible

Majority of people browse using mobile phones. Therefore, your website must be mobile-friendly. Otherwise, most of your targeted customers will not be able to access the information on your website. People should be able to view your business on iPhone, Android, and so on.

  1. Automate email list

After collecting email addresses from consumers, be sure to automate the list. After enticing your audience onto that email list, and provided them with valuable content, you should then automate the entire process. Every subscriber should actually receive an occasional business newsletter, a welcome email and a multi-message after every specified period. It’s good to drop them a valuable offer especially the one they already love.