If you own a small business, it is very important that you find effective ways to get whatever you are selling in front of your audience continuously. You don’t have to break the bank to market your products and/or services. Using YouTube to market a small business is one of the most effective ways of promoting small businesses. If you incorporate YouTube into a marketing strategy, chances are that your business will grow.
If you are not yet convinced why you should use YouTube to promote your business, then read on to find out how it will benefit you.
It captures attention
Nothing captures the attention of people than a creative, clear YouTube video. No wonder many businesses, celebrities and organizations and so on are constantly uploading YouTube videos for their audience. According to research, this site receives at least 300 hours of videos per hour. Because YouTube videos capture attention of viewers and captivate them, your business will get an extraordinary exposure on this site.
This site provides small businesses with plenty of viral marketing returns. Once you upload a video on YouTube, viewers will share it with their friends and follower on social media and some will even upload it on their websites. In more often than not, a person who receives a video from a co-worker, a friend or a family member shares it with the people who are close to him or her. This eventually creates a ripple effect. However, this only happens if the YouTube video is captivating.
Using YouTube to advertise any business has plenty of benefits because it offers you a chance to reach all your targeted customers worldwide. This site is a worldwide sensation, and it reaches almost all countries. In other words, YouTube is accessible in all corners of the world, and in various devices including tablets, laptops, smartphones, and PCs.
More than 75 countries use YouTube, and it is available in more than 61 languages. Because it is highly available, it will expose your business in an effective way. It will be exposing your business 24/7 even when you are a sleep.
You can integrate it with social media
You can easily share your YouTube videos online. This therefore means that you can easily integrate these videos into a social media marketing strategy. When you distribute the videos on Twitter, Reddit, Facebook, StumbleUpon and LinkedIn, chances are that the business exposure will increase instantly. It is worth noting that at least 323 YouTube videos are watched every minute on Facebook.
It grows the presence of your business online
When you upload captivating YouTube videos, they will obviously become popular, and this is extremely beneficial to your business in terms of promoting its presence. When people watch and share your video, it will grow in popularity. This improves its ranking. As the video continues to become more popular, the chances that people will click on associated links will also increase, and this is what grows the presence of an online business.